Skip to content

ChatGPT

Chat GPT 3.5 can be used to create first drafts of social media content, summaries, and much more for you at the click of a button.
Pricing: Freemium
Features: API

ChatGPT Overview

Chat GPT 3.5 is available to Cognito employees globally. It is a generic large language model (LLM) enabling you to summarise content, create first drafts of social copy, refine media pitches, draft emails, articles, and more. 

Important: This product should only ever be used if a client is comfortable. In addition, never input private company/client information into Chat GPT as it could be used to train their model.

Experts:

Zoe Forbes-pyfrom - [email protected]
Brian Smith - [email protected]

Support and Training:

If you need any help or training, feel free to contact Zoe, on [email protected] and she will be happy to arrange training on specific topics.

How to get access:

Please contact your line manager before using ChatGPT at work.

ChatGPT Features

Chat GPT 3.5 has one feature, their chatbot, which is applicable for a multitude of use cases. You will need to have a thorough understanding of how to use prompts in ChatGPT. We have included some examples in the resources section at the bottom of this page. 

Below we describe some use cases for Chat GPT in your client work:

  1. Inform content ideas
  2. Summarising for personal use
  3. First draft video script creation
  4. Rewrite suggestions
  5. First drafts of landing pages, emails, articles, social media, ad or sales copy
  6. Potential headlines for copywriting

Before using Chat GPT 3.5 in your client work, please ensure you read the guidelines below.

What are the guidelines for use of this tool:

  • Opting out of Open AI using your data: You should opt out of Open AI using your data to train their model before using Chat GPT at Cognito. Please ensure you fill out this form to Opt out using the email address which you use to login to Chat GPT.
  • Private and confidential information: Chat GPT 3.5 and later versions of Chat GPT can still use any data you input to train their model. Please ensure that you only ever input public information into Chat GPT, even if you have filled out the opt out information form above. 
  • Inform the client: It’s important to grasp an understanding of how the client feels about Cognito using AI on a project - normally your line manager will be able to advise. We welcome use of AI for first drafts, not final drafts, but it is important that clients are comfortable and confident with our use of AI. If they have an internal policy against their employees using AI we recommend you avoid using AI for that specific client. 
  • Old data: Chat GPT trained their model on data running up to September 2021. Thus, it has not been trained on any information from that date forward. If you are working on a project that relies on new policy updates, or information specific to events after September 2021, please note that Chat GPT has not been trained on any relevant information. 
  • Inaccurate information: Chat GPT was trained on a select group of sources including Wikipedia, Reddit, Scientific Journals and more. It can be relied on more generally for general knowledge queries, but it can easily give misleading answers within our space and about our clients or their competitors. It can also produce inaccurate or false information as though it were true - please sense check any output from Chat GPT. 
  • Biases: Several sources were used to train ChatGPT, some of which have obvious biases. These biases result in some outputs (e.g., racial or gender stereotypes) produced by the tool. Make sure any work you produce that has been informed by ChatGPT is not biassed.
  • Copyright Infringement: ChatGPT uses a number of copyright-protected sources. Therefore, ChatGPT may produce outputs that contain copyrighted content. In addition to being an ethical issue, this could also pose a legal issue. It is difficult to know when copyright has been infringed with ChatGPT since it does not provide citations for the sources it was trained on. Therefore, you should use ChatGPT's output to inform your content but not as a final draft and always run your work through a copyright detector before sending it to your line manager or client. 

Sources: There is a lack of transparency about the sources the tool was trained on and about its decision-making processes (i.e., it is unclear how it comes up with certain outputs). Therefore, you always need to sense-check the sources by searching the information in Google afterwards and verify all the information it provides with credible sources.

ChatGPT Resource Hub

ChatGPT Case Studies

There are no case studies yet.

ChatGPT Reviews & Highlights

an useful en efficient tool to get you started

Rated 4 out of 5
June 29, 2023

During my time as a trainee at Cognito, I used ChatGPT quite often and I was happy with the results. ChatGPT is a nice tool to use to get myself in the right direction. It shortents the time for writing a caption for Social media or for a first draft of a press release. In terms of detailed work, I had to adjust ChatGPT for the best result, but overall I am optimistic about using ChatGPT in future.

Willem Voorhoeve

Willem Voorhoeve

Revolutionizing PR: ChatGPT's Game-Changing Benefits

Rated 4 out of 5
June 15, 2023

ChatGPT is a game-changer for PR companies, offering human-like responses and versatile assistance in communication, research, crisis management, and scalability, revolutionizing the way PR professionals engage with stakeholders and deliver impactful messages.

Brian Smith

A good beginning but needs some work

Rated 3 out of 5
June 5, 2023

ChatGPT might not be the perfect AI tool yet but is a great way to get familiar with the working of AI and how to implement them in our work.

To be taken with criticism as the information that are being feed into aren’t the most truthworthy.

Shanna Molina

Fantastic for many jobs - but needs fact checking heavily

Rated 4 out of 5
June 5, 2023

i’ve use it for:

base line job description checking

Research (knowing the dataset is old)

trends and themes in certain sectors

amongst other things.

It provides alot of research very quickly but all facts needs to be verified and checked and the language can be very generic. so for what I have done it has been a good research and base line analysis tool…

tom coombes

Submit your ChatGPT Review or Highlights