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Cody

Cody AI can be used to summarise documents and articles, draft social media content, complete competitor analysis, and much more.
Office Locations: Amsterdam, Düsseldorf, Hong Kong, London, Los Angeles, New York, Singapore, Sydney

Cody Overview

Cody will become available to Cognito employees globally. It is a large language model (LLM) enabling us to upload public content specific to your client or Cognito work to summarise content, create first drafts of social copy, complete competitive analysis, refine media pitches, aggregate information from multiple documents, draft emails, articles, and much more.

Important: This product is currently owned by the AI team. If you would like to get started, please email [email protected] with the project, the client, the deadline and when you’re free to have a 30-60 briefing session to walk through the project scope. 

Experts:

Support and Training:

If you would like to use this product on a project feel free to contact Zoe, on [email protected] and she will be happy to support.

How to get access:

Please contact your line manager before using AI on your client work. Once confirmed, reach out to Zoe Forbes-Pyfrom to support.

Cody Features

Cody is similar to Chat GPT however, you have the capability to upload public documents, website sitemaps, webpage links and write content directly in Cody. In addition, it will specifically reference the sources it used to create its response to your prompt. You can also use focus mode to ask Cody to pull solely from specific documents. 

Chat Features:

The AI team will support you on any projects using Cody (Cognito EDGE). It functions similarly to Chat GPT however, with additional features. There are multiple chatbots we can choose from including CognitoBot, Creative Cody, and Factual Cody - you can find the drop-down just under the chat functionality. 

Cognito Bot: A duplication of Chat GPT and does not pull from your documents. 

Creative Cody: Can be used for creative ideas such as drafting messagings, unique concepts, writing press releases, amd providing suggestions. 

Factual Cody: Use factual cody for aggregating knowledge, summarizing information for personal use and pulling data from documents. Factual cody is less creative and so can be used to ensure reliable and accurate information pulled from multiple sources. 

Focus tool: After selecting a specific chatbot you can decide whether you want Cody to pull from specific documents you have uploaded or allow it access to the entire Cognito Database (still in build). You can find this on the right hand side of the chatbot drop down option under the chat functionality. 

Content Upload: The AI team is able to create a folder for specific content. Once created, they can upload pdfs, word or powerpoint files, import website pages and website sitemaps with text content, and input text directly into the model. 

Below we describe some use cases for Cody in your client work:

  1. Inform content ideas
  2. First drafts of landing pages, emails, articles, social media, ad or sales copy
  3. Competitor Analysis
  4. Messaging Positioning
  5. Drafting press-releases

Before using Cody in your client work, please ensure you read the guidelines below.

What are the guidelines for use of this tool:

  • Private and confidential information: Cody is a third party model. Therefore, any documents you house in Cody are outside of our secure Azure environment. Please ensure you only ever upload public company information or media coverage into Cody to prevent risk of data leakage. 
  • Inform your manager: It’s important to grasp an understanding of how the client feels about Cognito using AI on a project - normally your line manager will be able to advise. We welcome use of AI for first drafts, not final drafts, but it is important that clients are comfortable and confident with our use of AI. If they have an internal policy against their employees using AI we recommend you avoid using AI for that specific client. 

 

Guidelines for use of Cognito chatbot and the Creative Cody chatbot

  • Old data: If using the Cognito chatbot or the Creative Cody chatbot please be aware that they both pull from Chat GPT whose data runs up to September 2021. Thus, it has not been trained on any information from that date forward. If you are working on a project that relies on new policy updates, or information specific to events after September 2021, please note that Creative Cody and the Cognito Chatbot will be unable to support with relevant information. Instead upload the relevant data needed (if public) and use the Factual Cody chatbot instead. 
  • Inaccurate information: Creative Cody and Cognito Chatbot both pull from ChatGPT which was trained on a select group of sources including Wikipedia, Reddit, Scientific Journals and more. It can be relied on more generally for general knowledge queries, but it can easily give misleading answers within our space and about our clients or their competitors. It can also produce inaccurate or false information as though it were true - please sense check any output from Chat GPT. 
  • Biases: Creative Cody and Cognito Chatbot both pull from ChatGPT. Several sources were used to train ChatGPT, some of which have obvious biases. These biases result in some outputs (e.g., racial or gender stereotypes) produced by the tool. Make sure any work you produce that has been informed by ChatGPT is not biassed.
  • Copyright Infringement: Creative Cody and Cognito Chatbot both pull from ChatGPT. ChatGPT uses a number of copyright-protected sources. Therefore, ChatGPT may produce outputs that contain copyrighted content. In addition to being an ethical issue, this could also pose a legal issue. It is difficult to know when copyright has been infringed with ChatGPT since it does not provide citations for the sources it was trained on. Therefore, you should use ChatGPT's output to inform your content but not as a final draft and always run your work through a copyright detector before sending it to your line manager or client. 
  • Sources: Creative Cody and Cognito Chatbot both pull from ChatGPT. There is a lack of transparency about the sources the tool was trained on and about its decision-making processes (i.e., it is unclear how it comes up with certain outputs). Therefore, you always need to sense-check the sources by searching the information in Google afterwards and verify all the information it provides with credible sources.

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