Brandwatch

Our team primarily uses Brandwatch's Consumer research tool. Please contact Tim if you need access to a different tool in Brandwatch. You will find information about the features of Brandwatch's Consumer Research tool in the following sections. 

AI Powered quick search: Discover insights into a brand, person, or topic with the quick search tool. If you type in a well-known brand, person, or topic, the name may appear in the drop-down menu. This means that a dashboard has already been created for you. Please type in the "name" in quotation marks if it does not appear in the drop down box, as this will help you to use this search functionality and produce better results; however, be aware that data may still be incorrect. 

The line graph in your search results allows you to track social media mentions. Additionally, you can edit the date range of all search types. You can also view the exact mentions on the right hand side by clicking on the dots for the day you're interested in.

Filters in quick search: In order to focus on particular news outlets or social media platforms, you can use the filtering tool on the top right hand corner. You can also filter by sentiment to focus more specifically on the sentiment of the mention so that you both see what to exemplify in your communications or for crisis management purposes. 

Blank Query: Using Brandwatch queries, you can tell it exactly what you want to see from the brand name and/or any specific keywords or phrases, and you can exclude anything unrelated. However, when you first start using Brandwatch we recommend using simply brand query or query wizard below. 

Simple Brand Query: Choose a simple brand query for a pre-set query. You can use these as templates for your blank queries as they show you what you need to include - you just need to fill out the information specific to your query. After you have set up your query, you can use it to see the same search view described above in AI powered quick search. If you are satisfied with your query, you can then use it to create a dashboard. 

Query Wizard: Through the query wizard, you can create a simple search by following their step-by-step guide. This query functionality provides a more simple text, drop-down and select form to build your query. You will include brand name, brand nickname, products you wish to track, hashtags, and more. After you have set up your query, you can use it to see the same search view described above in AI powered quick search. If you are satisfied with your query, you can then use it to create a dashboard. 

Dashboards: In this dashboard, you can learn who is looking at your brand, talking about it, how they are talking about it, and more about it. It shows you how often a topic or brand is mentioned, where it is mentioned, which influencers are mentioning it, the sentiment, emotions, etc. Dashboards offer a variety of tools to help you research your topic, brand or person of interest, from topic wheels to word clouds to demographic information. You are also able to export the data, words clouds and more to include in brand audits, reports etc.